• Home
  • Category
    • Technology
    • Business
    • Fashion
    • Style blog
    • Inspiring places
  • Our Story
  • Contact Us
  • About Us

    A blog for your weekly dose of business, fashion, technology, and inspiring places news.
  • /!\ error getUserIDFromUserName. /!\ error empty username or access token.

    Official blog


  • Follow Us On

  • Home
  • Category
    • Technology
    • Business
    • Fashion
    • Style blog
    • Inspiring places
  • Our Story
  • Contact Us
Has Vine mobile app finally become the comic relief/creative platform we always wanted?
June 2, 2016

( Estimated reading time: 3 min )

As Vine mobile app continues to grow in popularity, it is fair to wonder if the app has finally become the platform for comic relief and creativity that we have always wanted. Attention spans are only getting shorter as time goes on and Vine has allowed a number of people to become online sensations due to a well-timed clip.

Advertisers are definitely starting to take note, as evidenced by the “damn Daniel” phenomenon. For those who are unaware, a young boy went to school in a new pair of Vans sneakers and when one of his classmates took notice and uttered the now infamous phrase “damn Daniel” , the resulting Vine went viral within the blink of an eye.

Damn Daniel pic.twitter.com/Va10hmpePO

— Joshua Holz (@Josholzz) February 16, 2016

New music stars have even been minted as the result of Vine, as well. Bobby Shmurda, a relatively unknown rapper from Brooklyn, was able to generate much-needed press for his “Hot Boy” single by using Vine. When a clip of him tossing his hat into the air and breaking into his patented “Shmoney Dance” made the viral rounds, he was catapulted to an entirely new level of fame.

Stories like Daniel’s and Bobby’s have forced advertisers to rethink their entire strategy. The modern audience is no longer beholden to the old methods of advertising, especially the younger demographic. Younger audiences do not watch the same amount of television at their older counterparts and they are far less likely to be spurred into action by print advertisement and billboards.

When the “damn Daniel” video led to an uptick in Vans sales, speculation began. A vocal online community believed that the Vine was a form of paid advertisement and while this theory was never proven or debunked, Vans was able to enjoy the benefits of the Vine nonetheless. Advertisers everywhere should certainly be taking notes.

 

“With Vine, they now have the perfect vehicle to capitalize on current attention spans”

30 seconds seems like an eternity by modern standards and the modern consumer has never been savvier when it comes to sniffing out traditional forms of advertising and subsequently avoiding them. However, a Vine that pops up on a person’s Twitter timeline or Facebook news feed is far more likely to be seen by a wider audience, since the time investment is much lower.

We all need to take time away from our daily duties to laugh and Vine fulfills this requirement. Whether it’s watching someone take a tumble down a flight of stairs or pull a practical joke on their friend, Vine takes the best moments in life and presents them to the audience in a manner that is incredibly simple and effective. Creatives and comedians alike can enjoy the digestibility that Vine has to offer.

Advertisers are going to come to rely heavily on social media for marketing purposes if they are not already. With Vine, they now have the perfect vehicle to capitalize on current attention spans.

Update 28.10.16: Twitter has announced that they are shutting down the vine mobile app.

Share

Technology

Ankit
Ankit Upadhyay is a knowledgeable professional within the marketing industry as well as a a driven blogger with different interests. He is currently working at INFITEC GmbH as the Marketing Director and in his spare time creates content for ankitupadhyay.com in the areas of fashion, technology and business.

Leave A Reply


Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Subscribe to comment updates 

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • Advertisement
  • Search

  • About Us

    A blog for your weekly dose of business, fashion, technology, and inspiring places news.

  • Recent Posts

    • Growth of mass customization in fashion industry
      March 8, 2017
    • Tel Aviv - the beating heart of Israel
      January 15, 2017
    • How to use your Facebook addiction to improve reading and learning Habits?
      January 12, 2017
  • Follow Us On



  • Recent Posts

    • Growth of mass customization in fashion industry
      March 8, 2017
  • Popular Posts

    • Growth of mass customization in fashion industry
      March 8, 2017

Ankit Upadhyay © 2017 All rights reserved.
Impressum    Privacy policy

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.Ok